Media Alliance

How not to be a Beggar: Earned Income Strategies for Nonprofits

04/14/2010 - 3:00pm
04/14/2010 - 5:00pm
In a tough funding environment many nonprofits are looking for new and innovative sustainability options. One model being adopted by a growing number of nonprofits is the social enterprise—a business venture tied to the social mission of the organization and leveraging its core strengths. This workshop will offer examples of successful nonprofit social enterprises and address questions of how to get started and where to find funding. The session includes hands-on exercises designed to help participants assess their readiness for pursuing a social venture and to identify specific earned income opportunities for their respective organizations.
Related items:

Spokesperson Training

04/06/2010 - 6:30pm
04/06/2010 - 9:00pm
DATES: Two Tuesdays, April 6th and 13th
6:30pm - 9:00pm

Want to tell your story in the media? This class will teach you all the essentials, from the basics of writing effective press releases, media advisories and op-eds to techniques for doing successful interviews for TV, radio and print. Learn how to develop sound bites, tricks for answering difficult or off-topic questions, mistakes to avoid, and how to respond to inaccurate coverage. Discover what makes a "good source" and how to become one, building lasting relationships with journalists.

Participants will have the opportunity to practice doing television interviews on camera and view their performance on video.

Instructor:
Related items:

Great Grant Writing

03/16/2010 - 10:00am
03/16/2010 - 1:00pm
Three Tuesdays: March 16th, 23rd and 30th

10:00am - 1:00pm on 3/16 and 3/30 and 9:30am-1:00pm on 3/23

Questions? For more information on the class, e-mail your name and organization to tracy@media-alliance.org and we'll send you a recording of a 20-minute session where the instructor tells you all about the class and what to expect.
Related items:

Media Alliance Certification - Copyediting

02/13/2010 - 10:00am
02/13/2010 - 1:00pm


Dates: Six Saturdays - February 13th, 20th and 27th and March 6th, 13th and 20th

10:00am - 1:00pm

Review the fundamentals of copyediting and acquire a better sense of how to balance and serve the best interests of your three clients: the publisher, the writer, and the reader.

With drills in grammar, punctuation, spelling, and diction, this fast-moving class explores the practical knowledge and skills copyeditors bring to the task of editing, both online and on paper. The goal is for students to see through an experienced editor's eyes how best to communicate wisely while resolving gracefully manuscript questions and issues of awkward writing.
Related items:

Tips and Strategies for On-Line Writing

12/14/2009 - 2:00pm
12/14/2009 - 4:00pm

Non-profit advocates and entrepreneurs of all stripes know that one great way to build an organization, raise awareness about issues, and retain the interest of members and supporters is by creating and distributing a well-written online newsletter. This course brings you the hottest tips and ideas on how to create a low-cost newsletter. In two intensive, interactive three-hour sessions, learn about:

* The key elements of a successful newsletter
* The best strategies for writing a great newsletter
* Contemporary newsletter design
* The latest resources for newsletter distribution

Related items:

Tips and Strategies for On-Line Writing

12/07/2009 - 2:00pm
12/07/2009 - 5:00pm

Non-profit advocates and entrepreneurs of all stripes know that one great way to build an organization, raise awareness about issues, and retain the interest of members and supporters is by creating and distributing a well-written online newsletter. This course brings you the hottest tips and ideas on how to create a low-cost newsletter. In two intensive, interactive three-hour sessions, learn about:

* The key elements of a successful newsletter
* The best strategies for writing a great newsletter
* Contemporary newsletter design
* The latest resources for newsletter distribution

Related items:

Communications Rights, Creativity and Social Justice

The networked political and financial power of citizens on the Internet played no small part in President Barack Obama’s election, so it is not surprising that his administration has targeted more than $8 billion of the national recovery stimulus for broadband deployment in rural and urban areas on the short end of the “digital divide.” However, much of that money may not reach underserved African-American and Latino neighborhoods, because the cable and telecommunications giants that control up to 90 percent of the broadband lines will get the biggest hand outs. While the Media Democracy Coalition, made up of media activist and consumer groups, is organizing in Washington to ensure that the infrastructure is provided where it’s needed most, a growing number of groups are working at the grassroots to ensure full communications rights, seeing them as an integral part of a twenty-first century vision of community development.

Rights Roundtable

Interview by B. Jesse Clarke

Participants

  •    Juliet Ellis, Executive Director, Urban Habitat
  •    Phaedra Ellis-Lamkins, Executive Director, Green for All, Former Director,  Working Partnerships USA
  •    Dorothy Kidd, Co-Chair of Media Alliance and Professor of Media Studies, University of San Francisco.
  •    Adam Kruggel, Director, Contra Costa Interfaith Supporting Community Organization
  •    Shalini Nataraj, Vice President of Programs, Global Fund for Women
  •    Renee Saucedo, Community Empowerment Coordinator, La Raza Centro Legal

Clarke: One of the themes that we’re trying to investigate is whether you make a rights framework (tenants’ rights, workers’ rights, immigrants’ rights) part of your organizing work. The United States has a long tradition of civil rights with a certain level of successful organizing, particularly to gain equal rights for African Americans and overcome the legacy of slavery. But people organizing around the right to a job or the right to housing have a much more challenging environment. It’s not a given that people believe that you actually have a right to housing or a right to a job or a right to freedom to control your own social and economic participation.